Zeta Blog

Consumers Choose Family and Online Convenience This Holiday Season

Posted by Jen Healey, CRM Strategy on December 02

It’s time to come up for air for a brief moment and reflect on the biggest retail weekend of the year. During this critical sales period, it’s important to know what trends are ringing true this holiday season. Let’s take a look at some of the key findings we are seeing from sales figures and our holiday research thus far.

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Topics: Holiday, Retail, black friday, marketers

Happy Holidays to “You”: Getting Up Close and Personal with Consumers

Posted by Zeta Marketing on November 23

With Back Friday just days away, months of planning and hard work for your company’s 2016 holiday campaigns are quickly going to be put to the test.  Although you may feel everything is surely perfect by now and your campaigns are ready to go, there are still some things you can do before (and after) hitting that send button to get to know your customers better.

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Topics: CRM, Holiday, Marketing, data, email, personalization

It’s Never Too Late to AMPlify Your Creative for Greater Impact

Posted by Tim Ryan, VP Creative Services on November 18

With Black Friday just one week away, now is the time to make sure you’ve optimized your email campaigns for the greatest success. Here are some quick and easy creative tips you can implement just in time to amplify your campaign. Arming your team with these foundational practices and design “quick fixes” can help give your work a much needed punch these remaining days.

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Topics: Holiday, Marketing, email, creative

Let it Go, Let it Go, Let it Go

Posted by Rick Buck, CIPP/US, CIPM on November 11

With only 15 days before Black Friday, the countdown is on! Are you blasting your database to see what sticks, or taking a more strategic approach to refine your email campaign plans? While sugarplums may be dancing in your head when you look at the number of subscribers on your list, the bounce backs can quickly turn sugary dreams into sour nightmares.

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Topics: Data Security, holiday planning, Holiday, data, email, black friday