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The Attribution Conundrum – Understanding the Best Attribution Mix for Continued Growth

Posted by Andrea Orvis Holden on May 22

Flowers are in bloom and as 2017 nears its halfway point, is your marketing organization using the right processes to attribute new growth?  We still see that many marketers are struggling to measure the true impact of their marketing channels. At Zeta Global, one of our key intentions this year is to help client marketers improve how they attribute channel success and calculate the incremental value of all their marketing touchpoints.   

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Topics: data, attribution, analytics, marketers

What to consider when developing a mobile strategy

Posted by Chad Starbuck on May 17

Today we are all about mobile. Who needs it, why do we need it? Where do we get it? How do we implement it effectively? Our mobile guide is Chad Starbuck, director of mobile solutions at Zeta Global. He is the guy we all want on our team if we are even considering mobile and how it fits into the overall marketing program. Today, Chad will tell us a little about who benefits from a mobile messaging strategy and how to get started building one!

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Topics: Marketing, strategy, personalization, mobile

Machine Learning Demystified - An Interview with David Daniels

Posted by Zeta Marketing on May 04

Today we are welcoming back David Daniels from The Relevancy Group to talk to us about Machine Learning and the game-changing role it can play in personalization. TRG’s latest report, “Machine Learning Demystified: Applying Predictive Analytics to Optimize Personalization,” summarizes how Machine Learning is being leveraged by marketers to unify and personalize customer experiences across channels, even as personalization tactics continue to dominate email marketing.

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Topics: Email Marketing, Marketing, personalization, machine learning

Zeta Global Recognized as Top 20 Most Promising CRM Solution 3rd Year in a Row

Posted by Zeta Marketing on April 28

We’ve always considered Zeta Global to be a trailblazer and innovator when it comes to providing the best CRM Solutions to our global clients – and they tend to agree. Earlier this month, CIOReview recognized our contribution to this ever-evolving industry by naming us to its Most Promising CRM Solutions Provider List for the third year in a row.   

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Topics: CRM, Awards, Digital Marketing