Zeta Blog

Applying the Customer Experience to Holiday Touchpoints

During the holiday rush, customer expectations are intense. This leaves marketers with a very brief moment to grab

Thinking about adding App Push to your mobile marketing strategy? What you should know.

Looking to enhance your mobile marketing strategy? App Push might be the solution for optimizing your mobile

Countdown to Peak – Is Your Data Prepared?

Is your database giving you what you need this holiday season? Is it delivering your messages to your subscribers to

8 Essential Questions to Maximize Your MMS Campaign

Thinking about using video and images to attract the attention of your customers via multimedia messaging service