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What Happens in Vegas…Marketers Share at Sherpa Summit

Posted by Caroline Droessler on April 25

Another trip to Vegas to gain some fresh inspiration from the Marketing Sherpa Summit. This event pulled in a diverse set of companies with a broad range of marketers.  Running back and forth from coaching clinics to roundtables with my brilliant and trusted high-roller, Tia Matsumoto – we were privy to all types of concerns and challenges marketers are facing.

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Topics: data, attribution, marketers

ShopTalk – Overflowing with Innovation, Inspiration… and Attendees!

Posted by Caroline Droessler on March 31

Last week over 325 industry-leading speakers descended upon Vegas to share a glimpse of what’s ahead for retailers in 2017 including ideas from what the future of AI holds, how computers will adapt to humans (vs. us adapting to them), to the evolution of the customer experience, where remaining relevant and making sense of data overload are some of the core challenges brands face. However, there was one key theme that kept rising within each presentation I attended -- all brands must learn to act with agility.

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eTail Delivers Successful Retail Marketing Strategies

Posted by Jen Healey, CRM Strategy on March 05

The only complaint from marketers attending this year’s eTail West wasn’t associated with the event itself -- it was that it rained on Monday. As an eTail virgin, I left feeling inspired, enlightened, and … exhausted! I was most impressed by the number of honest discussions around the challenges retailers face and how combining data and innovation is driving businesses forward.

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Topics: Marketing, Retail, email, etail, customer

Attending eTail this week? Here is what you can expect from this year's show

Posted by Zeta Marketing on February 27

We spoke with Lori Hawthorne, Divisional Director for eTail, about the eTail West event in Palm Springs this week.  Thanks for talking to us, Lori, we are excited to hear about what eTail is offering retailers and other attendees this year and learn more about some of the new workshops you have planned.

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Topics: trends, conference, etail, omnichannel, retailer