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Effective SMS Marketing; What makes it good and what to do better

Posted by Chad Starbuck on July 12

Chad Starbuck, our mobile resident expert is back to share his insight on the top 10 ways to make SMS work best for your mobile marketing strategy. You may remember that we were introduced to Chad in his previous post: “What to consider when developing a mobile strategy” where he gave us an overview on building an effective mobile marketing strategy. Today, Chad is sharing his expertise on SMS marketing with 10 tips for using text messages to actively engage with consumers.

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Topics: Mobile Strategy, engagement, sms, mobile marketing, multi-channel marketing

Temperatures may be rising, but Peak planning is top of mind

Posted by Tia Matsumoto on July 05

We may be in the middle of summer, but we’re also just eleven short weeks away before the holiday season and holiday messaging officially begins.

As marketers, the pressure is on for us to ramp up for the most crucial time of the year. Now is the time to bring back tried and true tactics - with innovative new applications - to make campaigns feel updated.  Now is the time to evaluate what can be done to lay the groundwork for a successful 2017 Peak.

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Topics: Holiday, Marketing, webinar, peak planning

The Attribution Conundrum – Understanding the Best Attribution Mix for Continued Growth

Posted by Andrea Orvis Holden on June 21

With 2017 at its halfway mark it’s the perfect time to assess your marketing performance and the analytic methods you use to measure growth. At Zeta, we help our clients improve their marketing performance through a variety of approaches, including attribution analytics.

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Topics: Email Marketing, data, email, attribution, data driven marketing, last click

Unsubscribes – Learning from Love Lost

Posted by Zeta Marketing on June 12

Email marketers watch unsubscribe rates as closely as open or click through rates, breathing a sigh of relief when the number of opt-outs hold steady or decline. Seeing the numbers stack up can induce panic, although having it increase is not the end of the email world.  Marketers can embrace this as an opportunity to learn if you analyze the past, take action in the present and ultimately make an impact for the future.  Special thanks to Zeta Global Planner, Marta Sloan, for her expertise on the topic.    

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Topics: data, marketers, analyze, engagement

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