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The Attribution Conundrum – Understanding the Best Attribution Mix for Continued Growth

Posted by Andrea Orvis Holden on June 21

With 2017 at its halfway mark it’s the perfect time to assess your marketing performance and the analytic methods you use to measure growth. At Zeta, we help our clients improve their marketing performance through a variety of approaches, including attribution analytics.

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Topics: Email Marketing, data, email, attribution, data driven marketing, last click

Unsubscribes – Learning from Love Lost

Posted by Zeta Marketing on June 12

Email marketers watch unsubscribe rates as closely as open or click through rates, breathing a sigh of relief when the number of opt-outs hold steady or decline. Seeing the numbers stack up can induce panic, although having it increase is not the end of the email world.  Marketers can embrace this as an opportunity to learn if you analyze the past, take action in the present and ultimately make an impact for the future.  Special thanks to Zeta Global Planner, Marta Sloan, for her expertise on the topic.    

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Topics: data, marketers, analyze, engagement

What to consider when developing a mobile strategy

Posted by Chad Starbuck on May 17

Today we are all about mobile. Who needs it, why do we need it? Where do we get it? How do we implement it effectively? Our mobile guide is Chad Starbuck, director of mobile solutions at Zeta Global. He is the guy we all want on our team if we are even considering mobile and how it fits into the overall marketing program. Today, Chad will tell us a little about who benefits from a mobile messaging strategy and how to get started building one!

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Topics: Marketing, strategy, personalization, mobile

Machine Learning Demystified - An Interview with David Daniels

Posted by Zeta Marketing on May 04

Today we are welcoming back David Daniels from The Relevancy Group to talk to us about Machine Learning and the game-changing role it can play in personalization. TRG’s latest report, “Machine Learning Demystified: Applying Predictive Analytics to Optimize Personalization,” summarizes how Machine Learning is being leveraged by marketers to unify and personalize customer experiences across channels, even as personalization tactics continue to dominate email marketing.

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Topics: Email Marketing, Marketing, personalization, machine learning

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