Zeta Blog

Applying the Customer Experience to Holiday Touchpoints

Thinking about adding App Push to your mobile marketing strategy? What you should know.

Countdown to Peak – Is Your Data Prepared?

8 Essential Questions to Maximize Your MMS Campaign

Predicting the Future of Retail Marketing

Effective SMS Marketing; What makes it good and what to do better

Temperatures may be rising, but Peak planning is top of mind

The Attribution Conundrum – Understanding the Best Attribution Mix for Continued Growth

Unsubscribes – Learning from Love Lost

What to consider when developing a mobile strategy

Machine Learning Demystified - An Interview with David Daniels

Zeta Global Recognized as Top 20 Most Promising CRM Solution 3rd Year in a Row

What Happens in Vegas…Marketers Share at Sherpa Summit

ShopTalk – Overflowing with Innovation, Inspiration… and Attendees!

eTail Delivers Successful Retail Marketing Strategies

Attending eTail this week? Here is what you can expect from this year's show

2016 Holiday is a “Wrap” – What Gifts Did Marketers Receive to Make 2017 Even Bigger?

An Interview with David Daniels: Cross-channel attribution trends for 2017

Holiday 2016: Big Retailers Make Drastic Moves as Consumers Shift Purchasing to Online Sources


20 Shopping Days Until Christmas Means 20 Days Left to Reach Your Key Consumers

Consumers Choose Family and Online Convenience This Holiday Season

Happy Holidays to “You”: Getting Up Close and Personal with Consumers

It’s Never Too Late to AMPlify Your Creative for Greater Impact

Let it Go, Let it Go, Let it Go

Holiday Baking… Meticulous Measurement

No Brown Paper Packages Tied Up With String Here

Holiday Past - Marketing Lessons Learned

4 Tips for Retention Email Campaigns

The Importance of Being Engaging

Turning Abandonment into Conversion

3 Welcome Message Tips

The Value of Advanced Data Modeling: Seven Best Practices for Improving Marketing ROI

Apple Watch and Email Marketing - Game Changer?

Stopping the mass-marketing treadmill... where does your Marketing Department stand?

Don’t Stop Emailing: When it’s OK to Email “Disengaged” Customers

Ask Them Out, Get Engaged and Leverage Strong Relationships; The Secret to Increasing Sales in the CPG Industry

Millennials and Money: Four Tips for Financial Institutions

Sender Reputation – Hard To Gain, Easy to Lose

Being “Right” is Critical for Clients to Master in 2015

What You Need to Know About CASL

Five Key Highlights from IRCE 2014

Seven Takeaways from CRMC 2014

How to Win at Search Marketing

Gmail Image Caching Update

Zeta Delivers Sterling Performance in Red Pill Email Competition

Zeta Wins Gold in The Relevancy Ring

Don't Get Caught By the Same Old Traps

Stop Bots from Spoiling Your List and Infiltrating Your Website

Announcing Our Rebranding!

Gmail's War on Christmas - Update

Breaking-up Is Hard To Do: Why Unsubscribe Doesn't Have To Be The End Of The Relationship

Is Gmail Waging War on Christmas (Email?)

Getting the Picture with Email

When It Comes to Sharing, Email Is Caring

Managing Recycled Yahoo! IDs

Gmail Promotions Tab: Good News or Bad News for Marketers?

Boost Engagement with Video In Email

Retail Goes All-In On Mobile Email

Socially Awkward: How Email Trumps Social Media

What's the First Thing Young People Do in the Morning?

Email In the Age of Social and Mobile

Email's Role in Discovery Marketing

Gmail is Changing Again. What Should I Do?

Gmail’s New Tab Feature - War on Marketers or Opportunity in Disguise?

Top 3 Considerations To Ensure Registration For Customer Acquisition Via Email

How To Earn And Increase Quality Twitter Followers, Not Just Quantity

Start Leveraging Your Exclusive Brand To Fuel Advocacy and Activate Loyal Fans

Practical Uses For Real Time Google Analytics Data

Pinterest Is White Hot: Here’s Everything You Need To Know

Google Search Plus Your World Explained

There is No Excuse For Brands to Ignore Online Fans and Followers In This Age of Social Media

Apps, HTML5, iOS, and Android, Oh My – Designing Websites for Mobile E-Commerce

User Experience Design Binds Marketers and Customer Goals Together into The Same Universe

Open for business: Achieve Higher Email Open Rates With Compelling Subject Lines

Improving Email Security

The Effectiveness of Leading with Creative Concepts and Messaging

Social media plus delivery truck mobile marketing drives products and brand messaging viral

Why Mobile Technology, Devices, Smartphones, and the Web Require Companies to Have a Mobile Strategy NOW

Finding social influencers within your existing email database

Web redesign on agenda? Make sure to “mobilize” your agency

Newsletter Resolutions

Loyalty Defined, But Underappreciated

How to scare up a traffic boost this Halloween

Messaging and Conversion – The Inseparable Relationship

The online marketing revolution won’t be televised