Zeta Blog

Caroline Droessler

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Caroline is a CRM Strategy Manager at Zeta Global and recently came from a multi-regional brand in the retail industry where she lead their market research program by utilizing a blend of qualitative and quantitative research methods to solve for some of the company’s biggest challenges. Beyond that position, she held various roles on their marketing team including a key strategist for their email channel, as well as lead their company’s omni-channel key initiatives as a campaign planner. In this newly created role for the company, she strategized and implemented 20+ effective, omni-channel campaigns focused around their most competitive categories, new brand launches, and over-arching company initiatives, while helping maintain and gain back market share against competitors.

Recent Posts

What Happens in Vegas…Marketers Share at Sherpa Summit

Another trip to Vegas to gain some fresh inspiration from the Marketing Sherpa Summit. This event pulled in a

ShopTalk – Overflowing with Innovation, Inspiration… and Attendees!

Last week over 325 industry-leading speakers descended upon Vegas to share a glimpse of what’s ahead for retailers