Another trip to Vegas to gain some fresh inspiration from the Marketing Sherpa Summit. This event pulled in a diverse set of companies with a broad range of marketers. Running back and forth from coaching clinics to roundtables with my brilliant and trusted high-roller, Tia Matsumoto – we were privy to all types of concerns and challenges marketers are facing.
Last week over 325 industry-leading speakers descended upon Vegas to share a glimpse of what’s ahead for retailers in 2017 including ideas from what the future of AI holds, how computers will adapt to humans (vs. us adapting to them), to the evolution of the customer experience, where remaining relevant and making sense of data overload are some of the core challenges brands face. However, there was one key theme that kept rising within each presentation I attended -- all brands must learn to act with agility.