Chad Starbuck, our mobile resident expert is back to share his insight on the top 10 ways to make SMS work best for your mobile marketing strategy. You may remember that we were introduced to Chad in his previous post: “What to consider when developing a mobile strategy” where he gave us an overview on building an effective mobile marketing strategy. Today, Chad is sharing his expertise on SMS marketing with 10 tips for using text messages to actively engage with consumers.
Today we are all about mobile. Who needs it, why do we need it? Where do we get it? How do we implement it effectively? Our mobile guide is Chad Starbuck, director of mobile solutions at Zeta Global. He is the guy we all want on our team if we are even considering mobile and how it fits into the overall marketing program. Today, Chad will tell us a little about who benefits from a mobile messaging strategy and how to get started building one!