Zeta Blog

Jen Healey, CRM Strategy

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Jennifer works in the CRM Strategy practice and has over 15 years of experience working in advertising and marketing with a focus in acquisition and retention. Her clients cross various verticals including Retail, Sports and Healthcare. Jennifer partners with the Zeta Analytics team to deliver strategic recommendations based on data insight. She also works with the Creative and Development teams searching for innovative technical solutions to drive performance. Prior to joining Zeta, Jennifer worked for ten years in advertising managing media planning for brands including Kraft Foods, Bristol-Myers, Progressive Insurance and LendingTree. She holds a Bachelor of Arts in Communications from Fordham University.

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