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Jen Healey, CRM Strategy

Jennifer works in the CRM Strategy practice and has over 15 years of experience working in advertising and marketing with a focus in acquisition and retention. Her clients cross various verticals including Retail, Sports and Healthcare. Jennifer partners with the Zeta Analytics team to deliver strategic recommendations based on data insight. She also works with the Creative and Development teams searching for innovative technical solutions to drive performance. Prior to joining Zeta, Jennifer worked for ten years in advertising managing media planning for brands including Kraft Foods, Bristol-Myers, Progressive Insurance and LendingTree. She holds a Bachelor of Arts in Communications from Fordham University.

Recent Posts

eTail Delivers Successful Retail Marketing Strategies

Posted by Jen Healey, CRM Strategy on March 05

The only complaint from marketers attending this year’s eTail West wasn’t associated with the event itself -- it was that it rained on Monday. As an eTail virgin, I left feeling inspired, enlightened, and … exhausted! I was most impressed by the number of honest discussions around the challenges retailers face and how combining data and innovation is driving businesses forward.

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Topics: Marketing, Retail, email, etail, customer

ARE YOUR MARKETING MESSAGES TRANSFORMING THAT CHARLIE BROWN TREE INTO A BRIGHT, BEAUTIFUL CHRISTMAS FERN?

Posted by Jen Healey, CRM Strategy on December 19

We are only 7 days away from Christmas and the clocks are counting down until December 24th when the last gift is carefully wrapped and placed under the beautifully decorated tree. Are your final marketing messages hanging together by a few fragmented needles or will they be shining brightly as the clock ticks to midnight on Christmas Eve? We’re feeling the excitement of the season building as marketers make their final push with special announcements touting deeply discounted offers – just in time to make our holidays shine.

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Topics: Retail, Christmas, creative, personalization, segmentation

20 Shopping Days Until Christmas Means 20 Days Left to Reach Your Key Consumers

Posted by Jen Healey, CRM Strategy on December 06

Don’t let the threat of dwindling shopping days scare you into thinking that you cannot still find a way to influence purchase decisions with consumers. In our last post we learned how and where consumers are shopping this season and today we are going to share our tips for converting those last-minute consumers into sales.  

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Topics: Christmas, creative, analytics, shopping

Consumers Choose Family and Online Convenience This Holiday Season

Posted by Jen Healey, CRM Strategy on December 02

It’s time to come up for air for a brief moment and reflect on the biggest retail weekend of the year. During this critical sales period, it’s important to know what trends are ringing true this holiday season. Let’s take a look at some of the key findings we are seeing from sales figures and our holiday research thus far.

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Topics: Holiday, Retail, black friday, marketers

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