Zeta Blog

Tia Matsumoto

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Tia, CRM Strategy Practice Director at Zeta Interactive has 16 years of integrated marketing experience with an extensive background in business development, client services, and direct marketing with a digital emphasis. Tia has proven success transforming performance data into strategic action plans that increase brand exposure and business results. She has been integral in the development and execution of multi-channel database marketing strategies for clients such as Abbott, American Airlines, Gilt City, Hanes Brands Inc., Hearst Publications, kate spade new york, Lucy, The North Face and Vans.

Recent Posts

Applying the Customer Experience to Holiday Touchpoints

During the holiday rush, customer expectations are intense. This leaves marketers with a very brief moment to grab

Countdown to Peak – Is Your Data Prepared?

Is your database giving you what you need this holiday season? Is it delivering your messages to your subscribers to

Temperatures may be rising, but Peak planning is top of mind

We may be in the middle of summer, but we’re also just eleven short weeks away before the holiday season and holiday

2016 Holiday is a “Wrap” – What Gifts Did Marketers Receive to Make 2017 Even Bigger?

The results are in and the 2016 holiday season was one for the [online and mobile] record books. The NRF reports