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Tia Matsumoto

Tia, CRM Strategy Practice Director at Zeta Interactive has 16 years of integrated marketing experience with an extensive background in business development, client services, and direct marketing with a digital emphasis. Tia has proven success transforming performance data into strategic action plans that increase brand exposure and business results. She has been integral in the development and execution of multi-channel database marketing strategies for clients such as Abbott, American Airlines, Gilt City, Hanes Brands Inc., Hearst Publications, kate spade new york, Lucy, The North Face and Vans.

Recent Posts

2016 Holiday is a “Wrap” – What Gifts Did Marketers Receive to Make 2017 Even Bigger?

Posted by Tia Matsumoto on February 09

The results are in and the 2016 holiday season was one for the [online and mobile] record books. The NRF reports holiday retail sales during November and December increased four percent over 2015 with online and other non-store sales up 12.6% unadjusted year-over-year.”

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Topics: Holiday, Marketing, email, trends, shopping, mobile

Holiday 2016: Big Retailers Make Drastic Moves as Consumers Shift Purchasing to Online Sources

Posted by Tia Matsumoto on January 13

Another holiday season is over and we are uncovering valuable data intelligence that will determine the success of 2016 Peak’s retail performance. Early indicators suggest that the season seems to have been respectable with some estimates in the 3 to 4 percent growth range. More notably, the growth for online spend appears to be more than double that overall figure, in the neighborhood of 7 to 10 percent. This is attributable to the astonishing 80% of Americans who are now online shoppers according to a Pew Research Study. This shift affected some of America’s most well-known brands and resulted in many store closures for traditional, marquee retailers such as Macy’s, Kmart and Sears. In addition, some retailers are taking it as far as eliminating all brick-and-mortar locations like The Limited’s recent announcement to close all stores nationwide immediately. Now we find ourselves in the dawn of a new era where the brick-and-mortar store begins to fade as e-commerce often out-performs in-store on pricing and wins the sale.

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Topics: Marketing, Retail, holiday trends, results, shopping

Holiday Baking… Meticulous Measurement

Posted by Tia Matsumoto on June 22

Summer is in the air. And while it may be difficult to summon images of winter holidays amongst all this sunshine, as retail marketers we must continue our preparations for our strongest holiday promotional campaigns right now. In this post, I’ll identify top data analyses you should conduct now to enhance message strategies throughout the holiday season.

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Topics: CRM, holiday planning, data, email, strategy

No Brown Paper Packages Tied Up With String Here

Posted by Tia Matsumoto on June 15

Believe it or not, June is prime time for preparing the best marketing campaigns to support Holiday promotions. In the first post of our holiday readiness blog series, I mentioned that providing timely access to top tips for breaking through the 2016 Peak inbox clutter is Zeta’s early Holiday gift to marketers who artfully address the individual consumer’s purchase path. In this post, I’ll examine the need for “Above and Beyond” creative execution using richer email experiences – the kind that get noticed and inspire purchases.

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Topics: Email Marketing, Holiday, Marketing

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