Today we are welcoming back David Daniels from The Relevancy Group to talk to us about Machine Learning and the game-changing role it can play in personalization. TRG’s latest report, “Machine Learning Demystified: Applying Predictive Analytics to Optimize Personalization,” summarizes how Machine Learning is being leveraged by marketers to unify and personalize customer experiences across channels, even as personalization tactics continue to dominate email marketing.
We’ve always considered Zeta Global to be a trailblazer and innovator when it comes to providing the best CRM Solutions to our global clients – and they tend to agree. Earlier this month, CIOReview recognized our contribution to this ever-evolving industry by naming us to its Most Promising CRM Solutions Provider List for the third year in a row.
We spoke with Lori Hawthorne, Divisional Director for eTail, about the eTail West event in Palm Springs this week. Thanks for talking to us, Lori, we are excited to hear about what eTail is offering retailers and other attendees this year and learn more about some of the new workshops you have planned.
On February 1st Zeta will be conducting a webinar with The Relevancy Group: The Future of Relevance – And It’s Impact on Attribution Trends. We took a moment to sit down with TRG’s CEO & Founder, David Daniels, to learn a little more about this latest survey, the marketer responses and how he sees the market looking in 2017.