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Zeta Global is a data-driven marketing technology company that helps leading brands acquire, retain and grow the value of customer relationships.

Recent Posts

Attending eTail this week? Here is what you can expect from this year's show

Posted by Zeta Marketing on February 27

We spoke with Lori Hawthorne, Divisional Director for eTail, about the eTail West event in Palm Springs this week.  Thanks for talking to us, Lori, we are excited to hear about what eTail is offering retailers and other attendees this year and learn more about some of the new workshops you have planned.

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Topics: trends, conference, etail, omnichannel, retailer

An Interview with David Daniels: Cross-channel attribution trends for 2017

Posted by Zeta Marketing on January 26

On February 1st Zeta will be conducting a webinar with The Relevancy Group: The Future of Relevance – And It’s Impact on Attribution Trends. We took a moment to sit down with TRG’s CEO & Founder, David Daniels, to learn a little more about this latest survey, the marketer responses and how he sees the market looking in 2017.

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Topics: Marketing, attribution, trends, people-based marketing, Identity management, analyst

Happy Holidays to “You”: Getting Up Close and Personal with Consumers

Posted by Zeta Marketing on November 23

With Back Friday just days away, months of planning and hard work for your company’s 2016 holiday campaigns are quickly going to be put to the test.  Although you may feel everything is surely perfect by now and your campaigns are ready to go, there are still some things you can do before (and after) hitting that send button to get to know your customers better.

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Topics: CRM, Holiday, Marketing, data, email, personalization