Zeta Blog

Let it Go, Let it Go, Let it Go

Posted by Rick Buck, CIPP/US, CIPM on November 11
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With only 15 days before Black Friday, the countdown is on! Are you blasting your database to see what sticks, or taking a more strategic approach to refine your email campaign plans? While sugarplums may be dancing in your head when you look at the number of subscribers on your list, the bounce backs can quickly turn sugary dreams into sour nightmares.

Before you let the email go, we encourage you to look at your list, check it twice, and find out if your audience will be naughty or nice. 

Let it Go, Let it Go, Let it Go

Year-end marketing goals are frightful

But the email list looks so delightful

And since they’ve got no place to go

Let it go, let it go, let it go…


The bounce backs show no signs of stopping,

ESP signals are popping


The responses are way down low,

Let it go, let it go, let it go?


When we finally see the light

Permission, timing & relevance are the norm

Customer info confirmed just right

And all our sales leads are now warm!


Oh the panic is quickly dying

Our mailing is targeted and flying


You’ve become a marketer in the know

Let it go, let it go, let it go!


If you are looking for a strategic partner to increase the impact of your holiday campaigns this season, contact Zeta at info@zetaglobal.com.  

Topics: Data Security, holiday planning, Holiday, data, email, black friday