Zeta Blog

Temperatures may be rising, but Peak planning is top of mind

We may be in the middle of summer, but we’re also just eleven short weeks away before the holiday season and holiday

The Attribution Conundrum – Understanding the Best Attribution Mix for Continued Growth

With 2017 at its halfway mark it’s the perfect time to assess your marketing performance and the analytic methods

Unsubscribes – Learning from Love Lost

Email marketers watch unsubscribe rates as closely as open or click through rates, breathing a sigh of relief when

What to consider when developing a mobile strategy

Today we are all about mobile. Who needs it, why do we need it? Where do we get it? How do we implement it

Subscribe to Email Updates