We’ve always considered Zeta Global to be a trailblazer and innovator when it comes to providing the best CRM Solutions to our global clients – and they tend to agree. Earlier this month, CIOReview recognized our contribution to this ever-evolving industry by naming us to its Most Promising CRM Solutions Provider List for the third year in a row.
Another trip to Vegas to gain some fresh inspiration from the Marketing Sherpa Summit. This event pulled in a diverse set of companies with a broad range of marketers. Running back and forth from coaching clinics to roundtables with my brilliant and trusted high-roller, Tia Matsumoto – we were privy to all types of concerns and challenges marketers are facing.
Last week over 325 industry-leading speakers descended upon Vegas to share a glimpse of what’s ahead for retailers in 2017 including ideas from what the future of AI holds, how computers will adapt to humans (vs. us adapting to them), to the evolution of the customer experience, where remaining relevant and making sense of data overload are some of the core challenges brands face. However, there was one key theme that kept rising within each presentation I attended -- all brands must learn to act with agility.
The only complaint from marketers attending this year’s eTail West wasn’t associated with the event itself -- it was that it rained on Monday. As an eTail virgin, I left feeling inspired, enlightened, and … exhausted! I was most impressed by the number of honest discussions around the challenges retailers face and how combining data and innovation is driving businesses forward.