Zeta Blog

Predicting the Future of Retail Marketing

Change is clearly on the minds of marketing retailers.  Retail transformation has been a consistent theme dominating

Effective SMS Marketing; What makes it good and what to do better

Chad Starbuck, our mobile resident expert is back to share his insight on the top 10 ways to make SMS work best for

Temperatures may be rising, but Peak planning is top of mind

We may be in the middle of summer, but we’re also just eleven short weeks away before the holiday season and holiday

The Attribution Conundrum – Understanding the Best Attribution Mix for Continued Growth

With 2017 at its halfway mark it’s the perfect time to assess your marketing performance and the analytic methods