Zeta Blog

3 Welcome Message Tips

Posted by Jessica Noonan on March 21

In my four-part blog series, “Getting Down and Dirty with Lifecycle Campaigns,” I will examine four different stages of marketing campaigns and help you determine how to leverage your program to get the best results. Today’s topic: Welcome messages.

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Topics: Email Marketing, Brand Strategy, Marketing Strategy

The Value of Advanced Data Modeling: Seven Best Practices for Improving Marketing ROI

Posted by Patricia Tice on March 16

Thank you to all who registered and joined the recent webinar, “Driving Marketing Value Through Advanced Data Modeling,” which was hosted by The Relevancy Group and sponsored by Zeta Interactive. If you weren’t able to join, here is a little recap.

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Topics: Email Marketing, Brand Strategy, Marketing Strategy

Apple Watch and Email Marketing - Game Changer?

Posted by Viney Qazi on September 22

When the iPhone was introduced in 2008, the goal was to revolutionize cellphones. 

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Topics: Email Marketing

Stopping the mass-marketing treadmill... where does your Marketing Department stand?

Posted by Jason Sullock on August 20

(Levels of Sophistication Diagram - Click to view larger version)


I’ve always said that “Marketing is all Commonsense.  It’s just it’s only commonsense with hindsight or when you have the luxury of time to see it.”

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Topics: Technology, Marketing Strategy

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