Zeta Blog

4 Tips for Retention Email Campaigns

After conquering the welcome email in Part 1, building customer relationships in Part 2, and conquering engagement

The Importance of Being Engaging

After conquering the welcome email in Part 1, and building customer relationships in Part 2, today we move on to the

Turning Abandonment into Conversion

After mastering the welcome email in Part 1, today we turn to building relationships with already loyal customers.

3 Welcome Message Tips

In my four-part blog series, “Getting Down and Dirty with Lifecycle Campaigns,” I will examine four different stages