Flowers are in bloom and as 2017 nears its halfway point, is your marketing organization using the right processes to attribute new growth? We still see that many marketers are struggling to measure the true impact of their marketing channels. At Zeta Global, one of our key intentions this year is to help client marketers improve how they attribute channel success and calculate the incremental value of all their marketing touchpoints.
Don’t let the threat of dwindling shopping days scare you into thinking that you cannot still find a way to influence purchase decisions with consumers. In our last post we learned how and where consumers are shopping this season and today we are going to share our tips for converting those last-minute consumers into sales.