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The Attribution Conundrum – Understanding the Best Attribution Mix for Continued Growth

Posted by Andrea Orvis Holden on May 22

Flowers are in bloom and as 2017 nears its halfway point, is your marketing organization using the right processes to attribute new growth?  We still see that many marketers are struggling to measure the true impact of their marketing channels. At Zeta Global, one of our key intentions this year is to help client marketers improve how they attribute channel success and calculate the incremental value of all their marketing touchpoints.   

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Topics: data, attribution, analytics, marketers

What Happens in Vegas…Marketers Share at Sherpa Summit

Posted by Caroline Droessler on April 25

Another trip to Vegas to gain some fresh inspiration from the Marketing Sherpa Summit. This event pulled in a diverse set of companies with a broad range of marketers.  Running back and forth from coaching clinics to roundtables with my brilliant and trusted high-roller, Tia Matsumoto – we were privy to all types of concerns and challenges marketers are facing.

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Topics: data, attribution, marketers

An Interview with David Daniels: Cross-channel attribution trends for 2017

Posted by Zeta Marketing on January 26

On February 1st Zeta will be conducting a webinar with The Relevancy Group: The Future of Relevance – And It’s Impact on Attribution Trends. We took a moment to sit down with TRG’s CEO & Founder, David Daniels, to learn a little more about this latest survey, the marketer responses and how he sees the market looking in 2017.

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Topics: Marketing, attribution, trends, people-based marketing, Identity management, analyst