Zeta Blog

The Attribution Conundrum – Understanding the Best Attribution Mix for Continued Growth

With 2017 at its halfway mark it’s the perfect time to assess your marketing performance and the analytic methods

What Happens in Vegas…Marketers Share at Sherpa Summit

Another trip to Vegas to gain some fresh inspiration from the Marketing Sherpa Summit. This event pulled in a

An Interview with David Daniels: Cross-channel attribution trends for 2017

On February 1st Zeta will be conducting a webinar with The Relevancy Group: The Future of Relevance – And It’s