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The Attribution Conundrum – Understanding the Best Attribution Mix for Continued Growth

Posted by Andrea Orvis Holden on June 21

With 2017 at its halfway mark it’s the perfect time to assess your marketing performance and the analytic methods you use to measure growth. At Zeta, we help our clients improve their marketing performance through a variety of approaches, including attribution analytics.

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Topics: Email Marketing, data, email, attribution, data driven marketing, last click

What Happens in Vegas…Marketers Share at Sherpa Summit

Posted by Caroline Droessler on April 25

Another trip to Vegas to gain some fresh inspiration from the Marketing Sherpa Summit. This event pulled in a diverse set of companies with a broad range of marketers.  Running back and forth from coaching clinics to roundtables with my brilliant and trusted high-roller, Tia Matsumoto – we were privy to all types of concerns and challenges marketers are facing.

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Topics: data, attribution, marketers

An Interview with David Daniels: Cross-channel attribution trends for 2017

Posted by Zeta Marketing on January 26

On February 1st Zeta will be conducting a webinar with The Relevancy Group: The Future of Relevance – And It’s Impact on Attribution Trends. We took a moment to sit down with TRG’s CEO & Founder, David Daniels, to learn a little more about this latest survey, the marketer responses and how he sees the market looking in 2017.

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Topics: Marketing, attribution, trends, people-based marketing, Identity management, analyst

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