Zeta 

BLOG

Consumers Choose Family and Online Convenience This Holiday Season

Posted by Jen Healey, CRM Strategy on December 02

It’s time to come up for air for a brief moment and reflect on the biggest retail weekend of the year. During this critical sales period, it’s important to know what trends are ringing true this holiday season. Let’s take a look at some of the key findings we are seeing from sales figures and our holiday research thus far.

Read More

Topics: Holiday, Retail, black friday, marketers

Let it Go, Let it Go, Let it Go

Posted by Rick Buck, CIPP/US, CIPM on November 11

With only 15 days before Black Friday, the countdown is on! Are you blasting your database to see what sticks, or taking a more strategic approach to refine your email campaign plans? While sugarplums may be dancing in your head when you look at the number of subscribers on your list, the bounce backs can quickly turn sugary dreams into sour nightmares.

Read More

Topics: Data Security, holiday planning, Holiday, data, email, black friday

Subscribe to Email Updates