Zeta Blog

3 Welcome Message Tips

In my four-part blog series, “Getting Down and Dirty with Lifecycle Campaigns,” I will examine four different stages

The Value of Advanced Data Modeling: Seven Best Practices for Improving Marketing ROI

Thank you to all who registered and joined the recent webinar, “Driving Marketing Value Through Advanced Data

Seven Takeaways from CRMC 2014

The Customer Relationship Management Conference (CRMC) on June 4-6 in Chicago brought retail CRM professionals together

Start Leveraging Your Exclusive Brand To Fuel Advocacy and Activate Loyal Fans

I’m a big fan of San Pellegrino and especially love their Limonata and Aranciata soft-drinks. These drinks are unique