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Zeta Global Recognized as Top 20 Most Promising CRM Solution 3rd Year in a Row

Posted by Zeta Marketing on April 28

We’ve always considered Zeta Global to be a trailblazer and innovator when it comes to providing the best CRM Solutions to our global clients – and they tend to agree. Earlier this month, CIOReview recognized our contribution to this ever-evolving industry by naming us to its Most Promising CRM Solutions Provider List for the third year in a row.   

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Topics: CRM, Awards, Digital Marketing

Happy Holidays to “You”: Getting Up Close and Personal with Consumers

Posted by Zeta Marketing on November 23

With Back Friday just days away, months of planning and hard work for your company’s 2016 holiday campaigns are quickly going to be put to the test.  Although you may feel everything is surely perfect by now and your campaigns are ready to go, there are still some things you can do before (and after) hitting that send button to get to know your customers better.

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Topics: CRM, Holiday, Marketing, data, email, personalization

Holiday Baking… Meticulous Measurement

Posted by Tia Matsumoto on June 22

Summer is in the air. And while it may be difficult to summon images of winter holidays amongst all this sunshine, as retail marketers we must continue our preparations for our strongest holiday promotional campaigns right now. In this post, I’ll identify top data analyses you should conduct now to enhance message strategies throughout the holiday season.

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Topics: CRM, holiday planning, data, email, strategy

Holiday Past - Marketing Lessons Learned

Posted by Tia Matsumoto on June 09

Look at your calendar – go ahead – look. If you’re working in retail marketing, you’ll likely see at least one meeting booked to discuss Q4 holiday promotions … in JUNE! Now is also prime time for preparing the best marketing campaigns to support these promotions. In this, our first of a holiday readiness blog series, we’ll help you get in the holiday [planning] spirit as we highlight key data points to drive highly impactful strategies and tactics for Peak 2016.

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Topics: Email Marketing, CRM, Holiday, Marketing