Flowers are in bloom and as 2017 nears its halfway point, is your marketing organization using the right processes to attribute new growth? We still see that many marketers are struggling to measure the true impact of their marketing channels. At Zeta Global, one of our key intentions this year is to help client marketers improve how they attribute channel success and calculate the incremental value of all their marketing touchpoints.
Another trip to Vegas to gain some fresh inspiration from the Marketing Sherpa Summit. This event pulled in a diverse set of companies with a broad range of marketers. Running back and forth from coaching clinics to roundtables with my brilliant and trusted high-roller, Tia Matsumoto – we were privy to all types of concerns and challenges marketers are facing.
With Back Friday just days away, months of planning and hard work for your company’s 2016 holiday campaigns are quickly going to be put to the test. Although you may feel everything is surely perfect by now and your campaigns are ready to go, there are still some things you can do before (and after) hitting that send button to get to know your customers better.
With only 15 days before Black Friday, the countdown is on! Are you blasting your database to see what sticks, or taking a more strategic approach to refine your email campaign plans? While sugarplums may be dancing in your head when you look at the number of subscribers on your list, the bounce backs can quickly turn sugary dreams into sour nightmares.