Zeta Blog

Countdown to Peak – Is Your Data Prepared?

Is your database giving you what you need this holiday season? Is it delivering your messages to your subscribers to

The Attribution Conundrum – Understanding the Best Attribution Mix for Continued Growth

With 2017 at its halfway mark it’s the perfect time to assess your marketing performance and the analytic methods

Unsubscribes – Learning from Love Lost

Email marketers watch unsubscribe rates as closely as open or click through rates, breathing a sigh of relief when

What Happens in Vegas…Marketers Share at Sherpa Summit

Another trip to Vegas to gain some fresh inspiration from the Marketing Sherpa Summit. This event pulled in a

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