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The Attribution Conundrum – Understanding the Best Attribution Mix for Continued Growth

Posted by Andrea Orvis Holden on June 21

With 2017 at its halfway mark it’s the perfect time to assess your marketing performance and the analytic methods you use to measure growth. At Zeta, we help our clients improve their marketing performance through a variety of approaches, including attribution analytics.

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Topics: Email Marketing, data, email, attribution, data driven marketing, last click

Unsubscribes – Learning from Love Lost

Posted by Zeta Marketing on June 12

Email marketers watch unsubscribe rates as closely as open or click through rates, breathing a sigh of relief when the number of opt-outs hold steady or decline. Seeing the numbers stack up can induce panic, although having it increase is not the end of the email world.  Marketers can embrace this as an opportunity to learn if you analyze the past, take action in the present and ultimately make an impact for the future.  Special thanks to Zeta Global Planner, Marta Sloan, for her expertise on the topic.    

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Topics: data, marketers, analyze, engagement

What Happens in Vegas…Marketers Share at Sherpa Summit

Posted by Caroline Droessler on April 25

Another trip to Vegas to gain some fresh inspiration from the Marketing Sherpa Summit. This event pulled in a diverse set of companies with a broad range of marketers.  Running back and forth from coaching clinics to roundtables with my brilliant and trusted high-roller, Tia Matsumoto – we were privy to all types of concerns and challenges marketers are facing.

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Topics: data, attribution, marketers

Happy Holidays to “You”: Getting Up Close and Personal with Consumers

Posted by Zeta Marketing on November 23

With Back Friday just days away, months of planning and hard work for your company’s 2016 holiday campaigns are quickly going to be put to the test.  Although you may feel everything is surely perfect by now and your campaigns are ready to go, there are still some things you can do before (and after) hitting that send button to get to know your customers better.

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Topics: CRM, Holiday, Marketing, data, email, personalization

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