Zeta Blog

The Attribution Conundrum – Understanding the Best Attribution Mix for Continued Growth

With 2017 at its halfway mark it’s the perfect time to assess your marketing performance and the analytic methods

eTail Delivers Successful Retail Marketing Strategies

The only complaint from marketers attending this year’s eTail West wasn’t associated with the event itself -- it was

2016 Holiday is a “Wrap” – What Gifts Did Marketers Receive to Make 2017 Even Bigger?

The results are in and the 2016 holiday season was one for the [online and mobile] record books. The NRF reports

Happy Holidays to “You”: Getting Up Close and Personal with Consumers

With Back Friday just days away, months of planning and hard work for your company’s 2016 holiday campaigns are

Subscribe to Email Updates