With 2017 at its halfway mark it’s the perfect time to assess your marketing performance and the analytic methods you use to measure growth. At Zeta, we help our clients improve their marketing performance through a variety of approaches, including attribution analytics.
The only complaint from marketers attending this year’s eTail West wasn’t associated with the event itself -- it was that it rained on Monday. As an eTail virgin, I left feeling inspired, enlightened, and … exhausted! I was most impressed by the number of honest discussions around the challenges retailers face and how combining data and innovation is driving businesses forward.
The results are in and the 2016 holiday season was one for the [online and mobile] record books. The NRF reports holiday retail sales during November and December increased four percent over 2015 with online and other non-store sales up 12.6% unadjusted year-over-year.”
With Back Friday just days away, months of planning and hard work for your company’s 2016 holiday campaigns are quickly going to be put to the test. Although you may feel everything is surely perfect by now and your campaigns are ready to go, there are still some things you can do before (and after) hitting that send button to get to know your customers better.