The Attribution Conundrum – Understanding the Best Attribution Mix for Continued Growth

Posted by Andrea Orvis Holden on June 21

With 2017 at its halfway mark it’s the perfect time to assess your marketing performance and the analytic methods you use to measure growth. At Zeta, we help our clients improve their marketing performance through a variety of approaches, including attribution analytics.

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Topics: Email Marketing, data, email, attribution, data driven marketing, last click

Machine Learning Demystified - An Interview with David Daniels

Posted by Zeta Marketing on May 04

Today we are welcoming back David Daniels from The Relevancy Group to talk to us about Machine Learning and the game-changing role it can play in personalization. TRG’s latest report, “Machine Learning Demystified: Applying Predictive Analytics to Optimize Personalization,” summarizes how Machine Learning is being leveraged by marketers to unify and personalize customer experiences across channels, even as personalization tactics continue to dominate email marketing.

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Topics: Email Marketing, Marketing, personalization, machine learning

No Brown Paper Packages Tied Up With String Here

Posted by Tia Matsumoto on June 15

Believe it or not, June is prime time for preparing the best marketing campaigns to support Holiday promotions. In the first post of our holiday readiness blog series, I mentioned that providing timely access to top tips for breaking through the 2016 Peak inbox clutter is Zeta’s early Holiday gift to marketers who artfully address the individual consumer’s purchase path. In this post, I’ll examine the need for “Above and Beyond” creative execution using richer email experiences – the kind that get noticed and inspire purchases.

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Topics: Email Marketing, Holiday, Marketing

Holiday Past - Marketing Lessons Learned

Posted by Tia Matsumoto on June 09

Look at your calendar – go ahead – look. If you’re working in retail marketing, you’ll likely see at least one meeting booked to discuss Q4 holiday promotions … in JUNE! Now is also prime time for preparing the best marketing campaigns to support these promotions. In this, our first of a holiday readiness blog series, we’ll help you get in the holiday [planning] spirit as we highlight key data points to drive highly impactful strategies and tactics for Peak 2016.

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Topics: Email Marketing, CRM, Holiday, Marketing

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