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Predicting the Future of Retail Marketing

Posted by Zeta Marketing on July 31

Change is clearly on the minds of marketing retailers.  Retail transformation has been a consistent theme dominating presentations and conversations throughout the first half of 2017 at events like CRMC and ShopTalk. Innovative retail brands are giving us a glimpse into the future, sharing some of their successes along the way. Here are some things we’ve seen and heard that we find thought-provoking.

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Topics: Email Marketing, Retail, personalization, crmc, customers, retail marketing, personalized

The Attribution Conundrum – Understanding the Best Attribution Mix for Continued Growth

Posted by Andrea Orvis Holden on June 21

With 2017 at its halfway mark it’s the perfect time to assess your marketing performance and the analytic methods you use to measure growth. At Zeta, we help our clients improve their marketing performance through a variety of approaches, including attribution analytics.

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Topics: Email Marketing, data, email, attribution, data driven marketing, last click

Machine Learning Demystified - An Interview with David Daniels

Posted by Zeta Marketing on May 04

Today we are welcoming back David Daniels from The Relevancy Group to talk to us about Machine Learning and the game-changing role it can play in personalization. TRG’s latest report, “Machine Learning Demystified: Applying Predictive Analytics to Optimize Personalization,” summarizes how Machine Learning is being leveraged by marketers to unify and personalize customer experiences across channels, even as personalization tactics continue to dominate email marketing.

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Topics: Email Marketing, Marketing, personalization, machine learning

No Brown Paper Packages Tied Up With String Here

Posted by Tia Matsumoto on June 15

Believe it or not, June is prime time for preparing the best marketing campaigns to support Holiday promotions. In the first post of our holiday readiness blog series, I mentioned that providing timely access to top tips for breaking through the 2016 Peak inbox clutter is Zeta’s early Holiday gift to marketers who artfully address the individual consumer’s purchase path. In this post, I’ll examine the need for “Above and Beyond” creative execution using richer email experiences – the kind that get noticed and inspire purchases.

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Topics: Email Marketing, Holiday, Marketing

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