Zeta Blog

Applying the Customer Experience to Holiday Touchpoints

During the holiday rush, customer expectations are intense. This leaves marketers with a very brief moment to grab

Countdown to Peak – Is Your Data Prepared?

Is your database giving you what you need this holiday season? Is it delivering your messages to your subscribers to

Predicting the Future of Retail Marketing

Change is clearly on the minds of marketing retailers.  Retail transformation has been a consistent theme dominating

The Attribution Conundrum – Understanding the Best Attribution Mix for Continued Growth

With 2017 at its halfway mark it’s the perfect time to assess your marketing performance and the analytic methods