Today we are welcoming back David Daniels from The Relevancy Group to talk to us about Machine Learning and the game-changing role it can play in personalization. TRG’s latest report, “Machine Learning Demystified: Applying Predictive Analytics to Optimize Personalization,” summarizes how Machine Learning is being leveraged by marketers to unify and personalize customer experiences across channels, even as personalization tactics continue to dominate email marketing.
Believe it or not, June is prime time for preparing the best marketing campaigns to support Holiday promotions. In the first post of our holiday readiness blog series, I mentioned that providing timely access to top tips for breaking through the 2016 Peak inbox clutter is Zeta’s early Holiday gift to marketers who artfully address the individual consumer’s purchase path. In this post, I’ll examine the need for “Above and Beyond” creative execution using richer email experiences – the kind that get noticed and inspire purchases.
Look at your calendar – go ahead – look. If you’re working in retail marketing, you’ll likely see at least one meeting booked to discuss Q4 holiday promotions … in JUNE! Now is also prime time for preparing the best marketing campaigns to support these promotions. In this, our first of a holiday readiness blog series, we’ll help you get in the holiday [planning] spirit as we highlight key data points to drive highly impactful strategies and tactics for Peak 2016.
After conquering the welcome email in Part 1, building customer relationships in Part 2, and conquering engagement in Part 3, today we move on to our final topic: retention email campaigns! In terms of retention, my clients are often asking how they can implement email programs that will help maintain and grow their businesses. Here are four helpful tips: