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No Brown Paper Packages Tied Up With String Here

Posted by Tia Matsumoto on June 15

Believe it or not, June is prime time for preparing the best marketing campaigns to support Holiday promotions. In the first post of our holiday readiness blog series, I mentioned that providing timely access to top tips for breaking through the 2016 Peak inbox clutter is Zeta’s early Holiday gift to marketers who artfully address the individual consumer’s purchase path. In this post, I’ll examine the need for “Above and Beyond” creative execution using richer email experiences – the kind that get noticed and inspire purchases.

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Topics: Email Marketing, Holiday, Marketing

Holiday Past - Marketing Lessons Learned

Posted by Tia Matsumoto on June 09

Look at your calendar – go ahead – look. If you’re working in retail marketing, you’ll likely see at least one meeting booked to discuss Q4 holiday promotions … in JUNE! Now is also prime time for preparing the best marketing campaigns to support these promotions. In this, our first of a holiday readiness blog series, we’ll help you get in the holiday [planning] spirit as we highlight key data points to drive highly impactful strategies and tactics for Peak 2016.

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Topics: Email Marketing, CRM, Holiday, Marketing

4 Tips for Retention Email Campaigns

Posted by Jessica Noonan on March 31

After conquering the welcome email in Part 1, building customer relationships in Part 2, and conquering engagement in Part 3, today we move on to our final topic: retention email campaigns! In terms of retention, my clients are often asking how they can implement email programs that will help maintain and grow their businesses. Here are four helpful tips:

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Topics: Email Marketing, Online Marketing, CRM

The Importance of Being Engaging

Posted by Jessica Noonan on March 28

After conquering the welcome email in Part 1, and building customer relationships in Part 2, today we move on to the importance of engagement. We will examine how to create email campaigns that drive greater engagement from your customers.

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Topics: Email Marketing, Marketing Strategy, CRM