Zeta Blog

Countdown to Peak – Is Your Data Prepared?

Is your database giving you what you need this holiday season? Is it delivering your messages to your subscribers to

Predicting the Future of Retail Marketing

Change is clearly on the minds of marketing retailers.  Retail transformation has been a consistent theme dominating

The Attribution Conundrum – Understanding the Best Attribution Mix for Continued Growth

With 2017 at its halfway mark it’s the perfect time to assess your marketing performance and the analytic methods

Machine Learning Demystified - An Interview with David Daniels

Today we are welcoming back David Daniels from The Relevancy Group to talk to us about Machine Learning and the

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