The only complaint from marketers attending this year’s eTail West wasn’t associated with the event itself -- it was that it rained on Monday. As an eTail virgin, I left feeling inspired, enlightened, and … exhausted! I was most impressed by the number of honest discussions around the challenges retailers face and how combining data and innovation is driving businesses forward.
We spoke with Lori Hawthorne, Divisional Director for eTail, about the eTail West event in Palm Springs this week. Thanks for talking to us, Lori, we are excited to hear about what eTail is offering retailers and other attendees this year and learn more about some of the new workshops you have planned.