The results are in and the 2016 holiday season was one for the [online and mobile] record books. The NRF reports holiday retail sales during November and December increased four percent over 2015 with online and other non-store sales up 12.6% unadjusted year-over-year.”
It’s time to come up for air for a brief moment and reflect on the biggest retail weekend of the year. During this critical sales period, it’s important to know what trends are ringing true this holiday season. Let’s take a look at some of the key findings we are seeing from sales figures and our holiday research thus far.
With Back Friday just days away, months of planning and hard work for your company’s 2016 holiday campaigns are quickly going to be put to the test. Although you may feel everything is surely perfect by now and your campaigns are ready to go, there are still some things you can do before (and after) hitting that send button to get to know your customers better.
With Black Friday just one week away, now is the time to make sure you’ve optimized your email campaigns for the greatest success. Here are some quick and easy creative tips you can implement just in time to amplify your campaign. Arming your team with these foundational practices and design “quick fixes” can help give your work a much needed punch these remaining days.