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Let it Go, Let it Go, Let it Go

Posted by Rick Buck, CIPP/US, CIPM on November 11

With only 15 days before Black Friday, the countdown is on! Are you blasting your database to see what sticks, or taking a more strategic approach to refine your email campaign plans? While sugarplums may be dancing in your head when you look at the number of subscribers on your list, the bounce backs can quickly turn sugary dreams into sour nightmares.

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Topics: Data Security, holiday planning, Holiday, data, email, black friday

Holiday Baking… Meticulous Measurement

Posted by Tia Matsumoto on June 22

Summer is in the air. And while it may be difficult to summon images of winter holidays amongst all this sunshine, as retail marketers we must continue our preparations for our strongest holiday promotional campaigns right now. In this post, I’ll identify top data analyses you should conduct now to enhance message strategies throughout the holiday season.

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Topics: CRM, holiday planning, data, email, strategy