Zeta Blog

Countdown to Peak – Is Your Data Prepared?

Is your database giving you what you need this holiday season? Is it delivering your messages to your subscribers to

Unsubscribes – Learning from Love Lost

Email marketers watch unsubscribe rates as closely as open or click through rates, breathing a sigh of relief when

What Happens in Vegas…Marketers Share at Sherpa Summit

Another trip to Vegas to gain some fresh inspiration from the Marketing Sherpa Summit. This event pulled in a

Consumers Choose Family and Online Convenience This Holiday Season

It’s time to come up for air for a brief moment and reflect on the biggest retail weekend of the year. During this