Zeta 

BLOG

Temperatures may be rising, but Peak planning is top of mind

Posted by Tia Matsumoto on July 05

We may be in the middle of summer, but we’re also just eleven short weeks away before the holiday season and holiday messaging officially begins.

As marketers, the pressure is on for us to ramp up for the most crucial time of the year. Now is the time to bring back tried and true tactics - with innovative new applications - to make campaigns feel updated.  Now is the time to evaluate what can be done to lay the groundwork for a successful 2017 Peak.

Read More

Topics: Holiday, Marketing, webinar, peak planning

What to consider when developing a mobile strategy

Posted by Chad Starbuck on May 17

Today we are all about mobile. Who needs it, why do we need it? Where do we get it? How do we implement it effectively? Our mobile guide is Chad Starbuck, director of mobile solutions at Zeta Global. He is the guy we all want on our team if we are even considering mobile and how it fits into the overall marketing program. Today, Chad will tell us a little about who benefits from a mobile messaging strategy and how to get started building one!

Read More

Topics: Marketing, strategy, personalization, mobile

Machine Learning Demystified - An Interview with David Daniels

Posted by Zeta Marketing on May 04

Today we are welcoming back David Daniels from The Relevancy Group to talk to us about Machine Learning and the game-changing role it can play in personalization. TRG’s latest report, “Machine Learning Demystified: Applying Predictive Analytics to Optimize Personalization,” summarizes how Machine Learning is being leveraged by marketers to unify and personalize customer experiences across channels, even as personalization tactics continue to dominate email marketing.

Read More

Topics: Email Marketing, Marketing, personalization, machine learning

eTail Delivers Successful Retail Marketing Strategies

Posted by Jen Healey, CRM Strategy on March 05

The only complaint from marketers attending this year’s eTail West wasn’t associated with the event itself -- it was that it rained on Monday. As an eTail virgin, I left feeling inspired, enlightened, and … exhausted! I was most impressed by the number of honest discussions around the challenges retailers face and how combining data and innovation is driving businesses forward.

Read More

Topics: Marketing, Retail, email, etail, customer

Subscribe to Email Updates