Another holiday season is over and we are uncovering valuable data intelligence that will determine the success of 2016 Peak’s retail performance. Early indicators suggest that the season seems to have been respectable with some estimates in the 3 to 4 percent growth range. More notably, the growth for online spend appears to be more than double that overall figure, in the neighborhood of 7 to 10 percent. This is attributable to the astonishing 80% of Americans who are now online shoppers according to a Pew Research Study. This shift affected some of America’s most well-known brands and resulted in many store closures for traditional, marquee retailers such as Macy’s, Kmart and Sears. In addition, some retailers are taking it as far as eliminating all brick-and-mortar locations like The Limited’s recent announcement to close all stores nationwide immediately. Now we find ourselves in the dawn of a new era where the brick-and-mortar store begins to fade as e-commerce often out-performs in-store on pricing and wins the sale.
With Back Friday just days away, months of planning and hard work for your company’s 2016 holiday campaigns are quickly going to be put to the test. Although you may feel everything is surely perfect by now and your campaigns are ready to go, there are still some things you can do before (and after) hitting that send button to get to know your customers better.
With Black Friday just one week away, now is the time to make sure you’ve optimized your email campaigns for the greatest success. Here are some quick and easy creative tips you can implement just in time to amplify your campaign. Arming your team with these foundational practices and design “quick fixes” can help give your work a much needed punch these remaining days.
Believe it or not, June is prime time for preparing the best marketing campaigns to support Holiday promotions. In the first post of our holiday readiness blog series, I mentioned that providing timely access to top tips for breaking through the 2016 Peak inbox clutter is Zeta’s early Holiday gift to marketers who artfully address the individual consumer’s purchase path. In this post, I’ll examine the need for “Above and Beyond” creative execution using richer email experiences – the kind that get noticed and inspire purchases.