After conquering the welcome email in Part 1, and building customer relationships in Part 2, today we move on to the importance of engagement. We will examine how to create email campaigns that drive greater engagement from your customers.
After mastering the welcome email in Part 1, today we turn to building relationships with already loyal customers. We are learning how to turn online product abandonment into conversion!
In my four-part blog series, “Getting Down and Dirty with Lifecycle Campaigns,” I will examine four different stages of marketing campaigns and help you determine how to leverage your program to get the best results. Today’s topic: Welcome messages.
Thank you to all who registered and joined the recent webinar, “Driving Marketing Value Through Advanced Data Modeling,” which was hosted by The Relevancy Group and sponsored by Zeta Interactive. If you weren’t able to join, here is a little recap.