Zeta Blog

Applying the Customer Experience to Holiday Touchpoints

During the holiday rush, customer expectations are intense. This leaves marketers with a very brief moment to grab

The Importance of Being Engaging

After conquering the welcome email in Part 1, and building customer relationships in Part 2, today we move on to the

Turning Abandonment into Conversion

After mastering the welcome email in Part 1, today we turn to building relationships with already loyal customers.

3 Welcome Message Tips

In my four-part blog series, “Getting Down and Dirty with Lifecycle Campaigns,” I will examine four different stages