Zeta Blog

The Importance of Being Engaging

After conquering the welcome email in Part 1, and building customer relationships in Part 2, today we move on to the

Turning Abandonment into Conversion

After mastering the welcome email in Part 1, today we turn to building relationships with already loyal customers.

3 Welcome Message Tips

In my four-part blog series, “Getting Down and Dirty with Lifecycle Campaigns,” I will examine four different stages

The Value of Advanced Data Modeling: Seven Best Practices for Improving Marketing ROI

Thank you to all who registered and joined the recent webinar, “Driving Marketing Value Through Advanced Data

Subscribe to Email Updates