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The Importance of Being Engaging

Posted by Jessica Noonan on March 28

After conquering the welcome email in Part 1, and building customer relationships in Part 2, today we move on to the importance of engagement. We will examine how to create email campaigns that drive greater engagement from your customers.

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Topics: Email Marketing, Marketing Strategy, CRM

Turning Abandonment into Conversion

Posted by Jessica Noonan on March 24

After mastering the welcome email in Part 1, today we turn to building relationships with already loyal customers. We are learning how to turn online product abandonment into conversion!

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Topics: Email Marketing, Marketing Strategy

3 Welcome Message Tips

Posted by Jessica Noonan on March 21

In my four-part blog series, “Getting Down and Dirty with Lifecycle Campaigns,” I will examine four different stages of marketing campaigns and help you determine how to leverage your program to get the best results. Today’s topic: Welcome messages.

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Topics: Email Marketing, Brand Strategy, Marketing Strategy

The Value of Advanced Data Modeling: Seven Best Practices for Improving Marketing ROI

Posted by Patricia Tice on March 16

Thank you to all who registered and joined the recent webinar, “Driving Marketing Value Through Advanced Data Modeling,” which was hosted by The Relevancy Group and sponsored by Zeta Interactive. If you weren’t able to join, here is a little recap.

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Topics: Email Marketing, Brand Strategy, Marketing Strategy