Zeta 

BLOG

Retail Goes All-In On Mobile Email

Posted by Courtney Villanova on August 12

Forrester's recent report, The State of Retailing Online 2013, has some interesting findings when it comes to email. The report states that email will continue to be one of the top two areas of greatest focus for retailers. To that end, Forrester says retailers are investing in email more than ever. The reason is the shift in how consumers access marketing emails - specifically via mobile.

Read More

Topics: Mobile Strategy

Apps, HTML5, iOS, and Android, Oh My – Designing Websites for Mobile E-Commerce

Posted by Garrett Wilson on January 12

The saying goes “there’s an app for that”, and with over 500,000 apps in the Apple Appstore and over 380,000 in the Android Market, there sure are tons of apps that do lots of cool things. But is there an app for increasing your sales? Is there an app that will tell you if you should build your mobile initiative around Apple’s iOS or Google’s Android operating systems? Can you find an app that makes your customers happy?

It would seem with the staggering holiday ecommerce and sales stats from the holiday shopping season would convince retailers and ecommerce sites to get their mobile or app act together, but reality tells another story. Many sites are not optimized for mobile devices, and with mobile purchases accounting for more and more purchases from April through December , it should be a mandate to marketers to build mobile sites or apps with numbers so big. But as when any new technology comes along some people are either slow or lazy to implement what seems obvious to most marketers or digital experts.

Read More

Topics: Mobile Strategy

Social media plus delivery truck mobile marketing drives products and brand messaging viral

Posted by Garrett Wilson on July 26

The Chrysler minivan revolutionized personal transportation in the 1980s, and while minivans were spawned from the traditional cargo van, its big brother the commercial delivery truck has in recent years spawned a new species of mobile marketing machines now being embraced by many industries, products, and flavors coupled with social media to deliver their message direct to consumers.

Read More

Topics: Mobile Strategy

Why Mobile Technology, Devices, Smartphones, and the Web Require Companies to Have a Mobile Strategy NOW

Posted by Garrett Wilson on June 01

Mobile devices and smartphones are now ubiquitous with communications and commerce through today’s online, constantly connected society, however it seems like many marketers and large brands have not yet fully embraced this channel. Mobile smart phones have been on the rapid rise for several years now, and as Scott Adams, the creator of the Dilbert comic strip, hilariously blogged about nearly 2 years ago, our phones can already be considered an “exobrain” helping you think, remember, and perform tasks for you. So basically “You’re already a cyborg. Deal with it.” Bluetooth earphones on your head constantly? Cell phone always in your pocket? Is your phone that last thing you check before going to bed, or waking up in the morning?

Read More

Topics: Mobile Strategy