Zeta Blog

4 Tips for Retention Email Campaigns

After conquering the welcome email in Part 1, building customer relationships in Part 2, and conquering engagement

Don’t Stop Emailing: When it’s OK to Email “Disengaged” Customers

Email deliverability experts advise that it’s a best practice to remove addresses from your email list after a certain

Five Key Highlights from IRCE 2014

Zeta Interactive attended the 10th annual Internet Retailer Conference and Exhibition (IRCE) at the McCormick Center in

Email's Role in Discovery Marketing

Forrester Research, Inc.'s June 2013 report, How Consumers Found Websites in 2012, provides some interesting statistics