Change is clearly on the minds of marketing retailers. Retail transformation has been a consistent theme dominating presentations and conversations throughout the first half of 2017 at events like CRMC and ShopTalk. Innovative retail brands are giving us a glimpse into the future, sharing some of their successes along the way. Here are some things we’ve seen and heard that we find thought-provoking.
Today we are all about mobile. Who needs it, why do we need it? Where do we get it? How do we implement it effectively? Our mobile guide is Chad Starbuck, director of mobile solutions at Zeta Global. He is the guy we all want on our team if we are even considering mobile and how it fits into the overall marketing program. Today, Chad will tell us a little about who benefits from a mobile messaging strategy and how to get started building one!
Today we are welcoming back David Daniels from The Relevancy Group to talk to us about Machine Learning and the game-changing role it can play in personalization. TRG’s latest report, “Machine Learning Demystified: Applying Predictive Analytics to Optimize Personalization,” summarizes how Machine Learning is being leveraged by marketers to unify and personalize customer experiences across channels, even as personalization tactics continue to dominate email marketing.
We are only 7 days away from Christmas and the clocks are counting down until December 24th when the last gift is carefully wrapped and placed under the beautifully decorated tree. Are your final marketing messages hanging together by a few fragmented needles or will they be shining brightly as the clock ticks to midnight on Christmas Eve? We’re feeling the excitement of the season building as marketers make their final push with special announcements touting deeply discounted offers – just in time to make our holidays shine.