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ARE YOUR MARKETING MESSAGES TRANSFORMING THAT CHARLIE BROWN TREE INTO A BRIGHT, BEAUTIFUL CHRISTMAS FERN?

Posted by Jen Healey, CRM Strategy on December 19

We are only 7 days away from Christmas and the clocks are counting down until December 24th when the last gift is carefully wrapped and placed under the beautifully decorated tree. Are your final marketing messages hanging together by a few fragmented needles or will they be shining brightly as the clock ticks to midnight on Christmas Eve? We’re feeling the excitement of the season building as marketers make their final push with special announcements touting deeply discounted offers – just in time to make our holidays shine.

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Topics: Retail, Christmas, creative, personalization, segmentation

Happy Holidays to “You”: Getting Up Close and Personal with Consumers

Posted by Zeta Marketing on November 23

With Back Friday just days away, months of planning and hard work for your company’s 2016 holiday campaigns are quickly going to be put to the test.  Although you may feel everything is surely perfect by now and your campaigns are ready to go, there are still some things you can do before (and after) hitting that send button to get to know your customers better.

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Topics: CRM, Holiday, Marketing, data, email, personalization