Zeta Blog

Stopping the mass-marketing treadmill... where does your Marketing Department stand?

(Levels of Sophistication Diagram - Click to view larger version)

 

I’ve always said that “Marketing is all

How to scare up a traffic boost this Halloween

With Halloween fast approaching this coming Saturday, along with it comes the usual wave of last-minute costumers eager

The online marketing revolution won’t be televised

The transition from legacy, offline marketing to a more metrics and ROI-focused online marketing approach is well