Zeta Blog

Attending eTail this week? Here is what you can expect from this year's show

We spoke with Lori Hawthorne, Divisional Director for eTail, about the eTail West event in Palm Springs this week.

2016 Holiday is a “Wrap” – What Gifts Did Marketers Receive to Make 2017 Even Bigger?

The results are in and the 2016 holiday season was one for the [online and mobile] record books. The NRF reports

An Interview with David Daniels: Cross-channel attribution trends for 2017

On February 1st Zeta will be conducting a webinar with The Relevancy Group: The Future of Relevance – And It’s