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Attending eTail this week? Here is what you can expect from this year's show

Posted by Zeta Marketing on February 27

We spoke with Lori Hawthorne, Divisional Director for eTail, about the eTail West event in Palm Springs this week.  Thanks for talking to us, Lori, we are excited to hear about what eTail is offering retailers and other attendees this year and learn more about some of the new workshops you have planned.

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Topics: trends, conference, etail, omnichannel, retailer

2016 Holiday is a “Wrap” – What Gifts Did Marketers Receive to Make 2017 Even Bigger?

Posted by Tia Matsumoto on February 09

The results are in and the 2016 holiday season was one for the [online and mobile] record books. The NRF reports holiday retail sales during November and December increased four percent over 2015 with online and other non-store sales up 12.6% unadjusted year-over-year.”

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Topics: Holiday, Marketing, email, trends, shopping, mobile

An Interview with David Daniels: Cross-channel attribution trends for 2017

Posted by Zeta Marketing on January 26

On February 1st Zeta will be conducting a webinar with The Relevancy Group: The Future of Relevance – And It’s Impact on Attribution Trends. We took a moment to sit down with TRG’s CEO & Founder, David Daniels, to learn a little more about this latest survey, the marketer responses and how he sees the market looking in 2017.

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Topics: Marketing, attribution, trends, people-based marketing, Identity management, analyst