“I find that the harder I work the more luck I seem to have.” Thomas Jefferson
This past week, Mashable informed us that Foursquare is adding 15,000 new users a day. What is more surprising is the fact that Foursquare is marketing its application to local merchants, potentially allowing them to leverage the Foursquare Business Center dashboard. What’s even more incredible is Foursquare’s integration with Google Analytics. Who wouldn’t love seeing who is repeatedly checking in to their establishment and then guiding their customers’ purchases?
What we’re seeing is a shift toward even more transparency. Business owners now have the ability to see real-time acquisition (new customers, new orders, and existing patrons referring new ones) from their computers or their smartphones; it is this transparency which will lead to increasingly relevant messaging to their customers. This in turn enables the marketer to identify your brand evangelists (customers who refer and rave to their friends on social networks or forward your company’s marketing message), which will allow you to send them exclusive offers and discounts, enticing them to frequent your establishment more and more while subliminally asking them to return the favor by inviting their friends or colleagues to “like” your company’s Facebook page or follow you on Twitter.