Zeta Blog

Zeta Delivers Sterling Performance in Red Pill Email Competition

Posted by Kerry Reilly on February 20

The Red Pill Email 2014 Email Vendor Features & Functions Guide has been published and Zeta Interactive was awarded two Silver Medals for its sterling performance. In its fifth annual report, Red Pill looked at 43 mid-market and enterprise email vendors, focusing on features and functions, as well as skill level required to use them.

Zeta competed in the Combined Enterprise-Level Overall category featuring platforms capable of sending tens of millions of messages per month per client. Zeta also competed in the Enterprise-Level Full Service category for vendors with 55% or more of their clients taking advantage of Full Service options.

Zeta won the Silver Medal in the Combined Enterprise-Level Overall category, finishing just six hundredths of a point out of the top podium position. Zeta finished ahead of competitors including Experian, Digital Impact (Acxiom,) Responsys, StrongView, and SilverPop.

Zeta scored another Silver Medal in the Enterprise-Level Full Service Overall, once again finishing just six hundredths of a point out of the Gold Medal position.

redpill_medals

Red Pill Email Medals

Just as impressive as its podium finish was Zeta's scoring across a wide range of disciplines. Zeta earned perfect scores from the judges in twenty aspects of the competition including:

  • Enterprise-Level Professional Services
  • Full-Service Profesional Services
  • Enterprise Vendor Security
  • Full-Service Vendor Security
  • Enterprise-Level Form Processing
  • Full-Service Form Processing
  • Enterprise-Level UI Export
  • Full-Service UI Export
  • Enterprise-Level UI Export Ease of Use
  • Full-Service UI Export Ease of Use
  • Enterprise-Level Deliverability & Hygiene
  • Full-Service Deliverability & Hygiene
  • Enterprise-Level Pre-Configured Programs
  • Full-Service Pre-Configured Programs
  • Enterprise-Level User Support
  • Full-Service User Support
  • Enterprise-Level Report Levels
  • Full-Service Report Levels
  • Enterprise-Level Audit Trails
  • Full-Service Audit Trails

See the complete results in the Red Pill Email 2014 Email Vendor Features & Functions Guide or contact our Business Development team to learn more.

Topics: Email Marketing